March 3, 2023
Corporate Social Responsibility Films: What, Why and How?
Have you heard of Reliance Foundation, HDFC Parivartan, Tech Mahindra Foundation etc? These are all
the CSR arms of three of the major corporates within India
The question that arises is what exactly is Corporate Social Responsibility or CSR? It is a term we
see and hear being used in relation to many companies, but how many of us know what it actually is?
According to the Companies Act 2013, it is mandatory for every company to allocate 2 percent of its
annual net profits as funds for societal welfare. Corporate Social Responsibility refers to the
usage of these funds for the betterment of society
April 11, 2023
TYPES OF CORPORATE FILMS: What & Why?
The Lumiere Brothers gave birth to movies in the year 1895 with their revolutionary camera and
projector Cinematographe but the first digital video for
a company was created a lot later in 1941. It was produced by the Biow Company and was a 10 second
advertisement for Bulova watches. The advertisement costed only around 10$ and was aired at the
beginning of a baseball match in New York on WNBT
January 27, 2023
FIVE TIPS TO CAPTURE SMOOTH HANDHELD VIDEOS
Imagine this scenario: You receive a last-minute call for a small video shoot and you have to reach
the location as soon as possible
You take all the equipment that you could remember and leave. Now you are finally at the site, you
open your bags but wait, what do you see? In your hurry, you forgot a necessary equipment, a simple
stabilizer. Now, you are riddled with biggest question. How are you going to take steady shots?