BLOGS

March 3, 2023

Corporate Social Responsibility Films: What, Why and How?

Have you heard of Reliance Foundation, HDFC Parivartan, Tech Mahindra Foundation etc? These are all the CSR arms of three of the major corporates within India

The question that arises is what exactly is Corporate Social Responsibility or CSR? It is a term we see and hear being used in relation to many companies, but how many of us know what it actually is? According to the Companies Act 2013, it is mandatory for every company to allocate 2 percent of its annual net profits as funds for societal welfare. Corporate Social Responsibility refers to the usage of these funds for the betterment of society

April 11, 2023

TYPES OF CORPORATE FILMS: What & Why?

The Lumiere Brothers gave birth to movies in the year 1895 with their revolutionary camera and projector Cinematographe but the first digital video for

a company was created a lot later in 1941. It was produced by the Biow Company and was a 10 second advertisement for Bulova watches. The advertisement costed only around 10$ and was aired at the beginning of a baseball match in New York on WNBT

January 27, 2023

FIVE TIPS TO CAPTURE SMOOTH HANDHELD VIDEOS

Imagine this scenario: You receive a last-minute call for a small video shoot and you have to reach the location as soon as possible

You take all the equipment that you could remember and leave. Now you are finally at the site, you open your bags but wait, what do you see? In your hurry, you forgot a necessary equipment, a simple stabilizer. Now, you are riddled with biggest question. How are you going to take steady shots?